Real Estate Agents - Two Sides to the Business

By Thomas McGiveron

There's two sides to the real estate business. There's the emotional side where the person is buying [or selling] and then there's the business side, the non-emotional, logical and rational side. The emotional side is made up of the excitement, frustration, euphoria, fear, etc. that the buyer feels when they're going through the process of looking at houses, making offers, arranging furniture in their minds as they look at homes, etc.

The business side is the side that most homeowners and prospective homeowners don't look at. Homeowners and prospective homeowners do not pay attention to this important side.
Therefore, they get involved with real estate agents who are like them. They don't pay attention to the business aspect of real estate and thus, do not (can not) consult their clients accordingly. These real estate agents know about the market and homes in general. They can tell you alot about a home, type of construction, the heating system, the history of the neighborhood, local home values, etc. But on the business side is the most vital because in the transaction of real estate, is a business transaction. We're talking about a financial transaction of over $375,000 on the average in the Long Island real estate market.

That is a major business and financial transaction that is cut throat and perfectly rational. It is based on municipal regulations, real estate laws, appraisals, and thorough analysis of the conveyance of title. It requires insurance policies to be executed and title insurance to issued in order to assure clear conveyance of ownership.

The business side of the transaction is where the turkey is talked about. In this market, with changes in the mortgage markets from day to day, if an agent is not thoroughly entrenched in the business side of real estate, they could certainly cost a homeowner and prospective homeowner thousands upon thousands of dollars.

A real estate agent must be empathetic to the emotional needs of his/her clients, while at the same time proficient in representing their business interests which includes helping their bottom line.

I know for me, personally, I pride myself on being "in the know" about mortgage markets, where they're going and how it will effect both my selling clients as well as my buying clients. For example, higher interest rates will effect my sellers by shrinking the already small buyer pool. Higher interest rates combined with a banking industry that has tightened it's lending practices so much already, will only make things more challenging for my selling clients because these two important aspects will drive the buyer pool down.

Higher interest rates for my current buying clients/customers means one thing - find a home now, while prices are still down and interest rates are still low because with higher rates comes higher monthly interest payments, which translates to thousands of dollars leaving their income column and going into their expense column. Sure they will get to "write off" the interest at the end of the year, but high cash outlays during the month of say August, totally overshadows the fact that sometime in the future you'll get a "write off" in taxes.

I consider myself a counselor, consultant, and businessman. While I am human and very much enjoy helping people find a home to buy or help them sell the one they have and buy a new home, I also am a businessman who takes the responsibility of representing my clients business interests very seriously (that's why my website features such good information and analysis).

I welcome the opportunity to do business with you - call me at 631.831.9048.
(c) Copyright 2008 http://www.tommcgiveron.comBy Tom McGiveron, Licensed Real Estate Salesperson
Visit TOMMCGIVERON.COM for Long Island real estate market information and updates.
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